Mainstream TV Networks vs Streaming Platforms: The Transformation of Competition and the Next Generation of New Content, within the Context of Diverse Viewer Demands and Adaptation

Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on viewer-driven consumption, with global streaming giants, major competitors, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between conv

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